Digital Marketing & Social Media

Course Description

A fast-paced, practical program designed for anyone who wants to master modern digital marketing. Students learn how to plan, execute, and optimize campaigns across platforms like Facebook, Instagram, TikTok, and Google. The program focuses on real-world skills including content strategy, targeting, analytics, community engagement, and brand positioning. By the end of the month, learners will confidently manage full marketing operations for small businesses, personal brands, or startups.

Curriculum

• Foundations of Digital Marketing: Principles, funnels, consumer psychology, and brand positioning.
• Social Media Strategy: Planning campaigns, content calendars, audience segmentation, and platform differences.
• Content Creation: Designing engaging posts, short videos, and ad creatives using Canva and mobile editing tools.
• Ads & Targeting: Running and optimizing paid campaigns on Facebook, Instagram, and TikTok.
• Analytics & Reporting: Using insights, metrics, and KPIs to improve performance and measure ROI.
• Community Management: Handling engagement, responses, DMs, and building a strong online presence.
• Practical Business Cases: Marketing for agencies, e-commerce, startups, and personal brands.

Career outcomes & prerequisites (The Why & Who)

• Students and entrepreneurs who want to grow brands or manage online presence.
• Aspiring social media managers and digital marketers.
• Business owners who want to run effective ads without hiring an agency.

Key outcomes & value

• Job & Freelance Skills: Ability to manage online presence and paid campaigns for clients or companies.
• Brand Growth Mastery: You’ll understand how to grow real audiences using strategy, not guesswork.
• Portfolio-Ready Projects: You’ll complete campaigns and content samples to showcase your experience.