Artificial Intelligence (AI) Literacy & Strategy

Course Description

Gain a powerful, non-technical understanding of how Artificial Intelligence and Machine Learning (ML) are transforming industries. This course focuses on AI strategy, ethical considerations, and practical applications across marketing, finance, and product management. You will learn how to leverage existing AI tools effectively and understand the underlying concepts without diving deep into complex mathematical models.

Curriculum

• AI Fundamentals: Differentiating AI, Machine Learning, and Deep Learning.
• AI Strategy: Identifying opportunities for AI implementation in business processes.
• Generative AI Tools: Practical use of large language models (LLMs) and image generation platforms.
• Ethical AI and Bias: Understanding the risks and responsible use of AI.
• Case Studies: Real-world examples of AI application in finance, health, and marketing.
• Project: Developing an AI integration strategy for a local business.

Career outcomes & prerequisites (The Why & Who)

• Managers and executives who need to understand and implement AI strategy.
• Developers or Data Analysts with basic programming skills looking for AI context.
• Entrepreneurs and innovators seeking to build AI-powered products.

Key outcomes & value

• AI Literacy: Confidently discussing and evaluating AI technologies.
• Strategic Implementation: Ability to identify and plan AI projects for business impact.
• Tool Proficiency: Expert use of existing consumer and business AI applications.
• Duration: 4 Weeks
• Tuition: 400,000 UgX